Jeep Runs 3 Very Different Super Bowl Ads Created by 3 Different Agencies \\
[via Ad Week]
Nostalgia meets metacommentary
Fiat Chrysler Automobiles chose a blanket-the-airwaves approach to its marketing efforts during Super Bowl LII, running a series that started with a pregame ad for Dodge and included a whopping five in-game spots.
In the first spot, “Jeep Jurassic,” with creative by DDB Chicago, Jeff Goldblum revisits the famous chase scene from Stephen Spielberg’s 1993 classic with a little help from the “nimble maneuverability and impressive capability” of the brand-new 2018 Jeep Wrangler.