Colin And Jeff

Colin Trevorrow and Jeff Goldblum revisit Jurassic Park chase scene for Jeep

Jeep Runs 3 Very Different Super Bowl Ads Created by 3 Different Agencies \\

Nostalgia meets metacommentary

Fiat Chrysler Automobiles chose a blanket-the-airwaves approach to its marketing efforts during Super Bowl LII, running a series that started with a pregame ad for Dodge and included a whopping five in-game spots.

In the first spot, “Jeep Jurassic,” with creative by DDB Chicago, Jeff Goldblum revisits the famous chase scene from Stephen Spielberg’s 1993 classic with a little help from the “nimble maneuverability and impressive capability” of the brand-new 2018 Jeep Wrangler.

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[via Ad Week]