Pberg Hyundai Firstdate.jpg

Peter Berg directs 1st & 5th Super Bowl Ad Meter spots

Hyundai’s ‘First Date’ wins USA TODAY’s Super Bowl Ad Meter \\

The main advertising formula for this year’s Super Bowl pretty much boiled down to three words: Make ‘em laugh. And the winner of USA TODAY’s Ad Meter certainly was no exception.

Hyundai drove away with first-place honors. That ad depicted a dad, played by comedian Kevin Hart, who hands the keys of his new Hyundai Genesis to a young man who is taking his daughter on a date. …more

[via USA Today]

Hyundai ‘First Date’ wins 28th annual USA TODAY AdMeter \\

The top five ads, as voted upon by this year’s Ad Meter panel, including final ratings are:
1- Hyundai “First Date” – 6.91 [directed by Peter Berg]
2- Heinz “Weiner Stampede” – 6.64
3- Doritos “Ultrasound” – 6.61
4- Doritos “Dogs” – 6.49
5- Hyundai “Ryanville” – 6.27 [directed by Peter Berg] …more

[via USA Today]