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Cigarettes Skin Hed 2014

Peter Berg directs “The Real Cost” of smoking

New Ad Campaign Shows Teens the Real Cost of Smoking \\

The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency’s first national public education campaign ads dramatize the health consequences of smoking mixed with a little bit of vanity to convince teens not to smoke.
Created by Draftfcb, in one set of ads, an African-American male teen and a white female teen are told by a clerk in a convenience store that the money they’ve just laid down for a pack of smokes isn’t enough. …more

[via Adweek]

FDA launches anti-smoking ads aimed at teens \\

The Food and Drug Administration is launching the government’s largest effort yet to curb tobacco use among at-risk teens.

The $115 million media campaign stems from the FDA’s new authority to regulate tobacco, granted by a 2009 law, says commissioner Margaret Hamburg. The ads will target the roughly 10 million American teens who are open to smoking or are already experimenting with cigarettes, she says. …more

[via USA Today]